New World Rituals
The video New World Rituals is from my MFA Thesis Exhibition.
An experimental ethnography of the necktie, New World Rituals
utilizes montage and audio sampling to reveal the relationship between this ubiquitous men's accessory, power and performance. Necktie instructional video clips, motivational speaker voiceovers, iconic Hollywood sound bites and a transcription of an interview with my father in our native Russian reveal the tie's significance beyond a fashion accessory. The film vacillates between abstracted color-scapes alluding to an internal meditative state and explicit references to media, politics and embedded ideologies of East and West.